Author Archives: Daniel Scott

Every business owner knows their product or service doesn’t exist in a vacuum. Each and every day they’re assaulted by potential clients or customers comparing features, service, and of course… price. Not that you can blame them, of course. We’re … Continue reading →

On any given day, we’re exposed to a hell of a lot of advertisements. I don’t know how many exactly – credible sources put the number somewhere between 250 and 3,000, so there’s a lot of wiggle room. But I’d … Continue reading →

As I get older, wiser, and grumpier (I mean, more experienced), I’ve realized how important it is to choose my clients carefully. In fact, I’d say I turn down about 90% of the people who want to work with me. … Continue reading →

I don’t know about you, but I like to see some kind of return on my advertising dollar. (Shockingly, my clients enjoy that too.) It’s why I specialize in “direct response” advertising – things that clearly show exactly how much … Continue reading →